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BE:FIRST

3 June 2025 - 06:00 pm

About

BE:FIRST is a Japanese band managed by BMSG and signed to B-ME, a joint label with Avex. The group was formed on 13 August 2021 through a reality show called THE FIRST, hosted by Japanese producer and rapper SKY-HI on Hulu Japan. They made their debut on 3 November 2021 with a final line-up of seven members: SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI and LEO, and their song "Gifted.". The song dominated the Billboard Hot Trending Songs chart and became the most discussed song on Twitter. It also topped several music charts in Japan, including the Billboard Japan Hot 100.

Blending elements of dance, pop, hip-hop and R&B, BE:FIRST demonstrates artistic versatility and unique talent, offering an innovative and captivating sound. Backed by their fandom, BESTY, who see them as the next Japanese band with global appeal, BE:FIRST stand out for their energy, charisma and dynamic sound that deserves attention.

Presented by : Live Nation (L-R-20-7529/L-R-22-1699)